FRO FRO™

FRO FRO™ is a new ice cream cookie brand. Sold primarily in supermarkets, it needed to stand out on the shelf amongst household brands like Häagen-Dazs and Ben & Jerry’s. We set out to create a brand that feels reliable and provocative at the same time, in order to make shoppers curious enough to pick out the product. A simple and catchy brand name was conceived to create a lasting impression, especially on kids.

Art Direction, Branding, Packaging
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