The Assembly is a multi-label lifestyle store targeted at men’s fashion. The Assembly presents a lifestyle experience for the fun and spontaneous gentlemen who appreciates quality. Also conceptualised as a place for like-minded individuals to gather, The Assembly also has a café called The Assembly Ground.
The identity that we’ve crafted for The Assembly is one that is classic, versatile and playful. The logo mark relates to the brand name and the idea of the store and café as places of convocation. The Assembly’s colour palette is one that is highly saturated, whilst its graphic system consists of fabric patterns.